PUTS THE FUN BACK IN FUNCTIONAL

Dogs don’t think about joint care, digestion, or skin health.
They think about flavour. Texture. The next bite.
We build the function in — so they never notice.

SHOP BY TREAT TYPE

SHOP BY HEALTH BENEFITS

OUR BEST SELLERS

WHY CHOOSE URGE?

High-meat, grain-free treats made to satisfy natural instincts, with functional ingredients that support everyday health.

Dogs don’t think about health benefits. We do.

They chase flavour, we build function behind it.

Lean Muscle & Strength

High-protein, low-fat recipes to support strong, active dogs without unnecessary calories.

Healthy Weight Control

Lean meat, controlled fat. Helps manage weight without cutting enjoyment.

Gut & Digestive Health

Pumpkin, chicory root & FOS support smooth digestion and healthy gut bacteria.

Skin & Coat Health

Omega-rich oils, zinc & vitamin E for a healthy skin barrier and glossy coat.

GET THE MOST FOR YOUR DOG

DISCOVERY BUNDLE

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ACTIVE BUNDLE

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PAMPERED BUNDLE

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OUR HAPPY CUSTOMERS

Lesley Keyte

“My dog has never been so excited when she gets her meals. Also never seen her eat it so quickly.”
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Susannah

“Beautifully packaged and real quality product. My kitten who hasn’t yet been tempted by normal cat food loves it.”
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Amanda H

“Arriving well-packaged, and after unpacking, there is no shortage of chicken in these dishes, and these 100g meals do appear to offer high-quality cuisine, in well-presented pouches. Both the taste and the texture seem to agree with my dog, and if she is happy with her food, then I certainly am!”
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Jabberwocky

“We have two cats and both are fussy eaters, but I’m glad to say that they both love these Cookhouse pouches of chicken. The pouches are packed with the chicken which is shredded and in a kind of jelly, so it just slides out of the pouch, and does actually smell nice.”
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OUR CATALOGUE

Purpose-built dog treats combining high meat content with functional ingredients to support health, behaviour, and vitality.