About Us
ABOUT US
We build the function in so they never notice
Dogs don’t think about joint care, digestion, or skin health.
They think about flavour. Texture. The next bite.
OUR MISSION
At Urge, we believe functional treats shouldn’t feel clinical.
Our mission is simple:
Create high-meat, grain-free dog treats that deliver real health benefits — without sacrificing taste, excitement, or instinct.
Because supporting your dog’s health shouldn’t mean lowering their tail-wag standards.
WHY CHOOSE URGE?
We don’t do “treats with a sprinkle of benefit.”
We create purpose-built recipes from the ground up.
VIDEO
BUILT WITH A PURPOSE
1.
Would a dog go crazy for it?
2.
Does it genuinely support health or performance?
3.
Does it use the best ingredients?
From calming blends with natural L-tryptophan and botanicals, to joint support recipes with glucosamine and chondroitin, to digestive blends with pumpkin and chicory root.
Each recipe is built for long-term wellbeing.
REAL PAW PARENTS. REAL RESULTS.
Jane Smith
My dog has never been so excited when she gets her meals. Also never seen her eat it so quickly.
Olivia
Beautifully packaged and real quality product. My kitten who hasn’t yet been tempted by normal cat food loves it.
Sarah J
Arriving well-packaged, and after unpacking, there is no shortage of chicken in these dishes, and these 100g meals do appear to offer high-quality cuisine, in well-presented pouches. Both the taste and the texture seem to agree with my dog, and if she is happy with her food, then I certainly am!
Tom Jones
We have two cats and both are fussy eaters, but I’m glad to say that they both love these Cookhouse pouches of chicken. The pouches are packed with the chicken which is shredded and in a kind of jelly, so it just slides out of the pouch, and does actually smell nice.
